Snap Launches AI Video Lenses Powered by Its Own Generative AI Model
Snapchat has unveiled its first-ever generative AI Video Lenses, powered by an in-house-developed AI model, the company revealed in an exclusive announcement to TechCrunch. The three new AI-powered Lenses are available exclusively to Snapchat+ subscribers, who pay $15.99 per month (previously referred to as Snapchat Platinum in earlier reports).
This launch follows Snap’s introduction of an AI video-generation tool at its Partner Summit in September 2023. A company spokesperson confirmed that the new AI Video Lenses utilize upgraded versions of this underlying technology.
Snapchat’s Push into AI and AR
While Snap has long been a leader in augmented reality (AR), it has increasingly invested in AI-driven features to compete with rivals like Instagram and TikTok. The new AI Video Lenses aim to offer unique, interactive experiences not yet available on other platforms.
Initially, Snapchat is rolling out three AI Video Lenses, with plans to add more weekly. The first batch includes:
- “Raccoon” & “Fox” – Animated furry friends that appear to cuddle with the user.
- “Spring Flowers” – A zoom-out effect that reveals the user holding a bouquet.
How to Use the AI Video Lenses
Users can access the new Lenses through the Lens carousel, select their preferred effect, and capture a video via the front or rear camera. The AI-generated video then automatically saves to Memories.
“These Lenses, powered by our in-house generative video model, bring cutting-edge AI tools to Snapchatters in a familiar format,” the company stated in a blog post. “We’ve always been early adopters in AR and AI, and we can’t wait to see what our community creates.”
Snap’s Shift to In-House AI Models
While Snap has previously relied on third-party AI tools (such as those from OpenAI and Google), it is now developing its own AI models to enhance performance and reduce costs. Last month, the company introduced a mobile-optimized text-to-image AI model, which will soon power additional Snapchat features.
By leveraging in-house AI, Snap aims to deliver high-quality, cost-effective AI experiences to its users while staying ahead in the social media innovation race.
Would you try these new AI Video Lenses? Let us know in the comments!
